What product or service do you offer?
An AI-powered toy recommendation solution to help retailers, schools, caregivers, and parents find the perfect tool for their customers/ children. Our B2B model helps toy stores and e-commerce platforms improve customer experience, reduce decision fatigue, and boost sales.
Why did you choose to start your own business?
I have launched my own business, recognizing that an AI consultancy firm offers the optimal platform to transform my concept into a concrete solution.
What challenges have you encountered?
Business plan and budget, team expansion and development, contacting retailers, viable solution and many more.
What are you most proud of so far?
NABC analysis and initial development, communication and networking!
How has Student Innovation by LiU supported you?
Student innovation helped me clarify my goal, my WHY & the NEED. We worked on business model and plan, cost structures and revenue streams, unique value proposition and how to pitch to investors. We also looked at competitors and solutions that already exist in the market.
Tell us a little about yourself!
Name: Sidra Mufti
Study background: Enrolled in MSc. Data Science & Information Engineering, M.Sc. Telecommunications Engineer, BSc. Telecommunications Engineering, System Developer, Project Management Diploma, Quality and Customer satisfaction Diploma
Interests: travelling, gardening, photography.
Are you looking for help or potential co-founders with any specific skills?
I am vigorously looking forward to potential co-founders, teammates and
collaborators, more specifically an AI/ML engineer!
As the AI/ML engineer, you will lead the development of the recommendation engine that powers toy selection, using customer data, product attributes, and behavioral patterns to deliver personalized, accurate, and value-driven suggestions to the end client.
Contact me at: snm.solit@gmail.com or sidmu075@student.liu.se
if this interests you!
Sidra Mufti
