Our coaching approach

Our coaching starts with you and your idea. We help you understand your market and test your idea in practice, with support adapted to your goals and starting point. You don’t need a fully developed idea to get started.

Book a free meeting with one of our coaches and let’s explore your next steps together!

Our coaching process

01. Getting to know you and your idea

We start by getting to know you and the idea you want to explore. Together, we discuss what drives you, what you hope to achieve and how we can support you.

02. Analysing your current situation

Together, we analyse your current situation using tools such as SWOT, NABC and value chain analysis. We identify strengths, weaknesses, opportunities and threats, and explore how your idea creates value and what needs further development.

03. Exploring your market

We help you explore customer needs and existing alternatives through qualitative or quantitative research, or both. This could involve customer interviews, surveys or analysing market data to test your assumptions.

04. Finding the skills you need

Where needed, we help you connect with people who bring skills your idea or team is missing. This may include potential co-founders or specialists who can support your development.

05. Testing and refining your idea

You develop a simple first version of your product or service – an MVP – or run a pilot. We help you learn from the results, improve your idea or change direction when needed.

06. Connecting you with further support

When you are ready, we help you connect with organisations that can support your next stage. This may involve starting a business, developing your solution further or bringing it to market.